Digital Marketing Manager B2C

Digital Marketing Manager (B2C) – Onsite | Northwest Houston

Location: Northwest Houston, TX (Onsite only) Relocation not applicable
Employment Type: Full-Time
*Not managing staff*

About the Role
We’re looking for a creative and data-driven Digital Marketing Manager to join our growing marketing team. In this role, you’ll be responsible for planning, executing, and optimizing online marketing initiatives that boost brand awareness, engage customers, and drive conversions in a B2C environment.

If you’re passionate about digital channels, paid ads, social media, SEO, email marketing, and engaging content and want to make a measurable impact, this is the role for you.

What You’ll Do

• Develop, execute, and monitor digital marketing campaigns across social media, email, search engines, and display networks.
• Optimize website content, landing pages, and ad copy for improved search engine rankings and conversion rates.
• Manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.), ensuring budget efficiency and ROI.
• Coordinate and schedule social media content that aligns with brand messaging and campaign objectives.
• Track and report on KPIs such as traffic, engagement, conversion rates, and cost per acquisition.
• Collaborate with design, sales, and content teams to ensure consistent messaging and branding.
• Stay current on digital marketing trends, tools, and best practices to keep the brand competitive.

What You Bring

• Bachelor’s degree in Marketing, Communications, or a related field required.
• 5+ years of digital marketing experience in a B2C setting or Agency setting required.
• Proven experience in developing and executing integrated marketing strategies across multiple channels, including social media, PPC, and digital.
• Project management skills with the ability to manage multiple priorities in a very fast-paced environment.
• Strong understanding of PPC advertising (Google Ads, Bing Ads, etc.), social media marketing.
• Experience in driving website traffic, creating digital campaigns, managing paid ads, and optimizing digital campaigns for conversions.
• Solid understanding of content creation, brand development, and creative direction.
• Excellent leadership, communication, and organizational skills.
• Ability to analyze data and make strategic decisions based on performance metrics.
• Creative thinker with a focus on innovative and effective marketing solutions.
• Proficiency in MS Office Suite (Outlook, Word, Excel).
• Experience in marketing health industry
• Experience in managing CRM, CSM, SEO platforms, Google Analytics, Power BI, social campaigns and multimedia campaigns

Why Join Us

• Opportunity to directly impact brand growth in a competitive B2C market.
• Collaborative and creative team environment.
• Professional growth opportunities with exposure to diverse digital channels.
• Excellent benefits.

If you’re ready to bring your creativity, analytical mindset, and marketing expertise to a dynamic onsite role in Northwest Houston, we’d love to hear from you.